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Absolutely FREE! Current Valid eBooks Online Coupons. Currently no active coupon codes have been listed for eBooks. Physical coupons are much more expensive to incorporate into your marketing strategy.

Physical coupons incur printing, insertion, and distribution costs , whilst digital coupons can be sent by text, email, and automatically generated communications. Digital coupons are incredibly easy to send but can get lost in the sea of emails most inboxes now face daily. We can expect it to peak during the holiday shopping period, with more incentives selectively offered well into the new year.

More and more, consumers expect coupons along with product and promotional messaging. Giving consumers an excellent user experience is paramount for retailers. Reputation and recognition as a trustworthy retailer depend on it. With the advancements in user interface design for mobile devices, this number should only continue to rise as more and more consumers grow comfortable using their phones for mobile shopping transactions.

Plus, retailers who offer coupons regularly see repeat business from customers that may have been costly to acquire and have become accustomed to receiving such treatment — in the form of discounts and privileged incentives. This is no surprise — email has become a highly effective means of delivering personalized content in a timely manner. Marketing strategies that incorporate even a basic level of personalization, like content or product suggestions based on past browsing or purchase history, often perform much better than more generic messaging.

Tying a coupon to such an offer could increase its effectiveness significantly if the recipient, offer, timing, and product mix is right. Coupons, especially when abused by retailers to continually drive volume, will diminish the value of a brand and product. Coupons are often associated with close-out items, discount retailers, end-of-life products, and the tactic that simply moves an unsuccessful product. Be certain to include coupons and incentives on specific items that need an extra boost, not those that are already selling at acceptable market value.

The additional risk here is to your bottom line. Coupons are a marketing expense — whether to acquire new customers or retain current ones — with additional costs. Have you ever placed an item in your cart at an online store only to get distracted and abandon your purchase? Without knowing it, many retailers inadvertently cause customers to do this daily by simply including a prominent coupon or discount code area in their checkout experience.

Improving the checkout flow and placing less focus on coupon code entry fields could increase your checkout conversion rate — without the need or reliance on less profitable sales to meet your revenue goals. Retailers are always looking for novel ways to entertain guests and keep them on their websites longer. This may involve a reward or incentive in the form of a coupon that can be applied on their next purchase. Retailers may also require a trade for such value in the form of information.

These types of coupons are accessible to consumers from a number of different locations. Most of the time, these coupons are accessible from mobile devices as well.

Retailer Michaels uses downloadable coupons throughout the customer journey which are integrated into their app and website. Ecommerce platforms that have integrated mobile applications into their operations offer mobile-only coupons to drive further sales in this channel.

The growing popularity of ecommerce has greatly contributed to the rise of promo codes. This form of discount is faster than downloading a coupon and is easier for the customer to complete at the point of sale.

These codes consist of a combination of brand-unique numbers and letters and are often applied during the checkout process. They can be one-time use, personalized for an individual, or a generic code that can be shared. These work well for ecommerce companies because online retailers are enticing customers with an offer for a discount, therefore reducing shopping cart abandonment and churn rate.